Hitting tight timelines for LG’s new product launch
Producing a high-impact campaign to promote LG’s new Dual Screen phone
As LG was gearing up to launch their new mobile phone, the
LG G8X ThinQ Dual Screen
, they knew they wanted a campaign defined by crisp, eye-catching animation.
A high-tech phone deserved high-tech publicity.
They needed a digital production agency with experience
building large campaigns fast for high-profile brands.
Because they needed 170 high-quality,
animated banners in less than 2 weeks.
Services we've provided
- Art direction
- HTML5 animation
- HTML5 banner development
LG’s new Dual Screen phone had a long list of amazing features to highlight.
But with a looming deadline and high-volume production needs, they couldn’t invest in building 3D models. Was there a way to showcase the capabilities of the dual screen in a compelling way, without sacrificing detail?
We knew there was.
We took static images of the phone and edited them together to showcase the open/close capabilities of the dual screen, along with its other functionalities.
Show, don’t just tell
To provide powerhouse support for the banner’s messaging, we used the new animations we built to demo what each frame was describing.
Watch and text. Game and win. Root and research.
Saving time and boosting impact with quality assets
LG provided us with high-quality assets from the start, which saved time and helped us produce top-notch animations.
Invest in creating good assets. It’ll pay off big time, over and over again.
A field-tested system fast-tracks production
When timelines are tight, ironclad systems and proven processes are everything. Our Animation Compare tool, AdX project management platform and time-tested systems helped keep things moving along quickly. Updates, approvals and feedback were always just a click away for all stakeholders.
- 170 high-quality
- Animated banners in a variety of formats and versions
- were launch-ready in 2 weeks
When your industry is on the cutting-edge of technological advancements, your marketing efforts should be, too. The competition for consumer attention is fierce. There’s no better way to stand out from the crowd than with attention grabbing ads with high-impact visuals and animation .
LG had an awesome new product to promote, a vision of what they wanted and high-quality assets to work with. They just needed an experienced digital production partner who could put it all together, from concept to production.
Since Digitaland handles everything in-house with a dedicated design, development and copy team, that means faster delivery times and less hands-on management time for our clients.
Our field-tested processes and tools have helped us deliver thousands of pieces of crisp, impactful creative for high-profile campaigns both nationally, and globally.
Get your digital production done fast and right.
Digitaland is your on-demand digital production team. We do it all, so you don’t have to.
Creative directionCopy, design strategy
Digital productionHTML5 banners, emails,
landing pages & more
Get real-time updates & more
on our AdX platform.
Quickly reviewAll your creative assets
side-by-side with our
Animation Compare tool.